The Importance Of Search Engine Optimization

The Importance of Search Engine Optimization
So you have decided to invest in an online business? Or maybe you have decided to take your business online? Now, you have hired a website design company to develop your website. After paying several hundreds or thousands of dollars and after the website company slapped on some codes, templates, images and few animations you now have your brand new website. If you are thinking that with your website you would now increase your business’ return of investment then you are no different with the hundreds if not thousands of traditional businessmen who thinks that having a website and going high tech in their business would really increase their business’ return of investments. One thing that you have to remember is that your website however fully functional is just a speck in the vast world of the internet and that there are a lot of web pages or websites that may be offering the same product or service that your business is providing. Furthermore, there are millions of internet users with different needs and interests so not all of them might be a potential customer.
freelance job bangladeshTaking all such factors, this is where search engine optimization comes into play. Search engine optimization is composed of several processes but with one single goal and that is to drive relevant traffic or internet users to your website through exposure via search engines. It is a known fact that search engines are the primary source of internet users in order to find information or products via the internet and because of this it is important that your website would rank first in the search engines’ result page in order for your website be noticed. In order for your website to be ranked high in the search engine result page a search engine optimization campaign is implemented on your website and this would include several steps and processes such as keyword research, content development and link building. If your site is optimized enough according to the search engine algorithm ranking factors then most likely your website is going to be ranked first in the search engine results page.Seach Engine Optimization
search engine optimisation - The "Dark" art
Search engine optimisation to some is the dark art of having a website found on the major search engines of the world. However, this is a technique which will ensure the search engines will find your website in the vastness of cyber space and have your content indexed quickly, in response to a online query about a particular question or statement. In short, it is a method to generate traffic from all the major search engines out there.
What is of particular relevance is we are not dealing with any human intervention when we talk about search engines. They are in fact software driven. In search engine optimisation the important fact to remember is that search engines crawl through cyber space and search for relevant material. This is done by software called spiders. These pieces of software crawl from one page to the next, following links and collecting pieces of information.
Due to the sheer scale of the internet, it is impossible to have the spiders visit your site daily. It can be a month before they visit and catalogue you information. After a page is crawled the information is indexed and stored in a huge data base for future use. Search engine optimisation employs various technique to facilitate these searches so that you website is made to look important to the spiders. There are many ways to accomplish this, ranging from injection of relevant content into other site then linking then to your web site by building links.
Search engine optimisation is a vital function to any person or company who would like to do business on the web. It is so important the mayor companies have full time employees who devote all their time to this process or they simply hire consultants to do this for them. It is a complex and often misunderstood by many people. However with all the information out there and more and more companies competing for a smaller market, search engine optimisation is the only way forward.
To sum it up, having a website is not enough if it does not gain any traffic or is invisible to internet users, so make your site visible via search engine optimization.

By: prashanthR